Google has just rolled out one of the biggest search updates in years, AI Mode. If you thought the shift to AI-generated summaries was big, this is another step in that direction. With AI Mode, Google is transforming not only how people search but could it restructure how SEO works? Instead of getting a list of blue links, users can now ask complex, multi-question queries and receive rich, AI-generated answers. These are not just summaries but richly structured answers that pull from multiple sources, breaking down comparisons, insights, and even real-time data.
For businesses and marketers, this means that we need to rethink how we approach SEO. If searchers no longer need to click on links to get their answers, how do we get our content seen, useful, and engaging?
At Gilmedia, we help businesses through these sorts of digital transformations. With AI Mode evolving, we’re entering what this means for website traffic, SEO, and how brands can stay ahead.
What Is Google’s AI Mode?
AI Mode is Google’s experiment search feature which allows individuals to enjoy a chat-like and research-driven experience. It is presently available to Google One AI Premium members in Search Labs, although we expect a broader roll-out during the coming months.
As opposed to traditional search, where one types in a short phrase and browses through links, AI Mode supports multi-piece queries and deeper exploration. It is like a native research assistant that is capable of extracting information from many sources and presenting an organized response in real time.
Google AI Mode Key Features For Transforming SEO
- Handling Multi-Step Queries: Individuals can refine searches without beginning over every time more information is requested.
- Multimodal & Advanced Reasoning Capabilities: The AI can compare, analyze, and describe sophisticated topics rather than just searching for links.
- Fact-Checking & Accuracy Control: Google favors high-authority, trustworthy sources and avoids generating answers where accuracy cannot be determined.
- Gemini 2.0 Integration for Search: The AI engine powering AI Mode is a customized version of Gemini 2.0, Google’s new AI.
- Question Fan-Out System: Instead of a single search query at a time, AI Mode performs multiple related searches at once, and then puts the best information together in a structured answer.
How Does Google AI Mode Work For SEO
Google says in early tests people are asking nearly twice as lengthy queries as traditional searches and are following up 25% of the time. That is a big step towards more exploratory, conversational search behavior. For example, if you were doing research on restaurant management software, instead of just looking up “the best software for restaurants,” you might look up: “What are the top-rated restaurant management software of 2025, and how do they compare to one another in price, functionality, and integrations?” AI Mode will generate a categorized breakdown comparing different platforms, using several sources to give a concise but comprehensive response. The days of clicking on five blogs are over. This is great for customers, but for businesses that rely on organic search traffic, it causes some serious questions.
Will Google AI Mode Introduce Paid Placements?
It is very likely that Google will insert ads directly within AI-generated responses. This can come in a variety of forms:
- Sponsored AI-generated content
- In-chat product placements
- AI-driven eCommerce recommendations
To businesses running Google Ads campaigns, this means advertising strategies can be modified to AI-driven sponsored content placements.
How AI Mode Changes SEO and Website Traffic
More Zero-Click Searches
Among the biggest problems with AI Mode is that it keeps users in Google’s system longer. Instead of clicking through to sites, users are given answers in the form of AI-generated summaries. This leads to fewer clicks, and this could have a huge impact on organic search traffic.
For example, if someone is searching for “how to optimize an eCommerce store for SEO,” AI Mode might summarize the best practices on multiple sites and spare the user from visiting each site.
Does that mean SEO is dead? No. But what it does mean is that we need to evolve.
AI-Powered Citations: The New SEO Goal
The good news is that AI Mode continues to leverage web content to generate responses. The difference is that instead of being in traditional search results, websites now have to be cited within AI-generated responses. Google has indicated that AI Mode will prioritize authoritative, well-written, and factually accurate content in deciding which sources to pull from. That’s why companies should:
- Focus on detailed, quality content rather than rushing for SEO shortcuts.
- Ensure information is well-organized with descriptive headings and a structured format.
- Build topic authority in niche topics instead of trying to rank for broad, generic keywords.
Gone is the day of merely ranking #1 on Google. Now, it’s about being a source AI Mode trusts.
How to Optimize for Google AI Mode
As search evolves, businesses that adapt will continue to thrive. Here’s how we can stay ahead of the curve and ensure our content remains relevant in AI-powered search.
Focus on Conversational, In-Depth Content
AI Mode is designed to answer complex questions, so websites should focus on providing detailed, well-researched content. This doesn’t mean stuffing pages with long blocks of text, but rather:
- Writing in a conversational, human tone that matches natural queries.
- Using clear headings and structured lists to make content easy for AI to understand.
- Covering topics thoroughly, instead of just scratching the surface.
For example, instead of writing a blog titled “Best SEO Strategies,” we should create something like:
“How Small Businesses Can Optimize for Google’s AI Search Mode in 2025”
This type of content aligns better with how AI Mode processes and presents information.
Use Structured Data and Schema Markup
Google’s AI prioritizes content that is well-organized and easy to interpret. By adding structured data (schema markup), we help search engines understand key details and improve the chances of being cited.
Structured data can highlight:
- Frequently Asked Questions (FAQs)
- Product comparisons
- Step-by-step guides
- Author credibility and expertise
By formatting content in a way that AI Mode can easily extract insights, we increase the likelihood of being referenced in responses.
Strengthen Website Authority and Credibility
Since AI Mode pulls information from trusted sources, it is more important than ever to establish credibility in your industry. Websites with high domain authority and expert-driven content will have a better chance of being cited.
To build authority:
- Earn backlinks from reputable websites.
- Include original research, case studies, and expert insights in content.
- Keep content up to date with the latest trends and developments.
At Gilmedia, we help businesses strengthen their online presence by optimizing content and improving domain authority. Working with our professional SEO experts can make a significant difference in adapting to AI-driven search trends.
Diversify Traffic Sources Beyond Google
As Google shifts towards AI-generated search, businesses should explore alternative ways to attract visitors.
Some effective strategies include:
- Expanding video content and optimizing for YouTube SEO.
- Investing in social media marketing to drive direct engagement.
- Enhancing email marketing campaigns to maintain a direct relationship with customers.
- Optimizing eCommerce SEO strategies to improve product page discoverability.
For businesses looking to future-proof their online presence, working with our experienced eCommerce website team can ensure your business strategy remains competitive in AI-powered search environments.
What Comes Next for AI Search and SEO?
Google’s AI Mode is just the beginning. Over the next few years, we can expect:
- A wider rollout of AI-powered search features beyond Google One Premium users.
- More integrated AI responses within standard search instead of separate AI Mode tabs.
- AI-driven ads and monetization, changing the landscape for paid search marketing.
- New ranking signals that prioritize content clarity, accuracy, and engagement over traditional keyword-based SEO.
Businesses that adapt now will be in a stronger position to thrive in AI-driven search rather than being left behind.
The Future of SEO in a Google AI-Driven Search Landscape
Google’s AI Mode is redefining search as we know it. Instead of focusing purely on keyword rankings, businesses must shift their strategies toward becoming trusted, authoritative sources.
At Gilmedia, we help businesses stay ahead in a fast-changing digital world. Whether it’s optimizing content for AI-driven Google search, improving domain authority, or developing SEO-friendly websites, our team ensures that your brand remains visible, relevant, and competitive.
SEO is not dying. It’s evolving. The brands that focus on real value, trust, and high-quality content will be the ones that succeed.